Here is KANYE WEST‘s latest music video “COLDEST WINTER” from his album “808′S & HEARTBREAKS“. The video was directed by NABIL ELDERKIN.

Yes he is trying to sing once again! Oh dear! 

Don’t worry he does make it up with the music video itself!

The video is dark and mystical and this is certainly portrayed throughout due to the visual content’s artistic values and creativity that went into the making of the video!

The aesthetic elements and the amazing CGI almost remind me of something TIM BURTON would do for one of his films.

Well I won’t keep you waiting any longer…. Here is the video!

My verdict? … I like it!

This exert of the director’s interview on the video was sourced from YBF.com:

Director Nabil Elderkin, who also did ‘Ye’s “Paranoid” and “Welcome to Heartbreak” vids, says about this vid:

Elderkin said for “Coldest Winter,” one of the most personal records on the emotional project, based on West’s past relationship with his former fiance and the lost of his mother, the video isn’t as intense as their previous work together.

“It’s pretty minimalistic,” he said. “It’s slow and very visual. I just wanted to catch the vibe of the song and not get too literal. Because the lyrics are very close to Kanye and go much deeper than the video goes, obviously hearing the song you know it’s very emotional.”

“This is definitely more of a haunting one,” he said of the number. ” ‘Cause this is sort of a remix. I don’t think anyone has heard this version of the song. He did some really amazing sound work to this one. This one he got into his production a little bit more.”